Glee Background

Summary: The TV show Glee is a jukebox musical that follows a group of high school teenagers who joins the glee club and competes in show choir. It aired from 2009-2015 and has had a strong influence on pop culture throughout its runtime and beyond. There has been a recent resurgence of interest thanks to nostalgic fans making content on social media platform.

Key Motifs/Phrases:

  • And that's what you missed on Glee

  • That's how Sue c's it

  • They sang this on Glee

  • The Glee version is better

  • Gleek

  • L sign

Target Demographic:

  • 65%-70% Women / 30%-35% Men

  • Gen-Z & Millennials (nostalgia)

  • LGBTQ+

  • Theater Kids

Collaborations

Adidas Tracksuit Set

  • “glee” or “gleek” on the back

  • Custom name in “Glee” font on back

    • Target Audience: dancers & those working in theater adjacent industries

7/11 Slushie Flavors

  • Berry Gold Star (Strawberry & Starfruit)

  • Puckle Colada (Pina Colada)

  • MJ Mango (Mango)

  • Kurt Plummel (Plum)

    • Target Audience: both fans and nonfans

Merchandise

Collectibles

  • Portable karaoke machine

  • Funko Pop figurines

  • New Directions sign up sheet w character signatures

  • Student council election poster

Clothing

  • New York shirt

  • McKinley High varsity jacket

Miscellaneous

  • Blind box condoms

Promotional Events

  • Participation in Pride Parade (if occurring in June)

  • “They Sang This on Glee” night clubs

  • Glee Karaoke Competition

  • Themed Photobooth/set

    • Warblers suit

    • Cheerios cheerleading outfit

    • Characters’ lockers

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