Letterboxd Background

Summary: Letterboxd is a film focused social media platform where users can log, rate, and review movies they’ve watched. Industry members such as filmmakers, actors, and artists have been revealed to also be active as part of the community. Due to its popularity with Gen-Z and the younger half of Millennials, the app influences film culture to a certain degree and can boost a film’s visibility thanks to the review and rating function.

Key Motifs/Phrases:

  • Four Favorites

  • Guess movie by top reviews

    • One line reviews

  • Niche watchlists

  • Orange, green, blue

  • Three overlapping circles

Target Demographic:

  • 45% Women / 55% Men

  • 18-35 years old

  • Cinephiles, especially those active on Twitter

Collaborations

AMC and Other Movie Theater Chains

  • Top 5-10 on “x List”

  • Specific Director/Franchise Filmography Marathon

    • ex) Christopher Nolan films showing for the month of July leading up to the Odyssey release date

    • ex) Films in the Avengers franchise showing leading up to Avengers: Doomsday release date

      • Target Audience: cinephiles and specific fandoms

  • Global Showings

    • Screening foreign films

      • Target Audience: ethnic movie watchers

Hinge and Other Dating/Social Media Apps

  • Compatibility tested by comparing Four Favorites or general movie preferences quiz

  • Ask actors or general civilians red/green flags when it comes to film opinions/habits

    • Meet-cute style street interview content

  • 3-day destination trip sweepstakes

    • Applicants submit a story of how they met their partner but must be related to movies

      • Target Audience: Gen-Z and the younger half of Millennials

Merchandise

Collectibles

  • Four Favorites keychain (credit @9teenstudio on Twitter)

  • Four Favorites poster

  • Popcorn bucket

    • able to customize at home

  • Popcorn maker

  • Mug

Clothing

  • Comfy Movie Watching Lounge set

    • robe

    • sleeping mask

    • hoodie

    • pajamas pants

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